For example, Amazon launched Personalize, a tailored search provider, and Google added app personalization to Firebase, its development platform.
#Movable ink software
The global personalization software market is expected to reach a value of $2.7B by 2027, growing at a CAGR of 23.52%, according to 360i Research.
![movable ink movable ink](https://www.incimages.com/uploaded_files/image/970x450/Movable-Ink-(1)_392208.jpg)
Source: Movable Ink Why does the market matter?
![movable ink movable ink](https://s3.amazonaws.com/movableink-blog/wp-content/uploads/2014/01/17170019/KitchenOffice.jpg)
In February 2022, the company acquired Coherent Path, a company that leverages machine learning for email personalization. Since our founding in 2010, we’ve been consistently ranked as one of the fastest-growing private SaaS companies in NYC and we’re setting our sights even higher.
![movable ink movable ink](https://s3.amazonaws.com/movableink-blog-production/wp-content/uploads/2016/11/21190356/Untitled-design-71.png)